FDA presents State of the Art Cinema
3rd - 9th June
Film Distributors' Association (FDA) presents 'State of the Art Cinema', a free public exhibition offering a contemporary snapshot of the art of film poster design.
The colourful, stylish exhibition will comprise over fifty artworks and images showcasing the diverse range of films for UK cinema release throughout summer 2013. Occupying approximately 3,000 square feet, 'State of the Art Cinema' will premiere at the Getty Images Gallery in Eastcastle Street, central London, from Monday 3 to Sunday 9 June. A programme of special events, talks and workshops will take place during the week, including a seminar for graphic design students and a children's animation workshop.
Touring to other galleries – including Hoxton Arches, east London – during the summer, 'State of the Art Cinema' will be displayed in six broad themes: Heroes and superheroes; Britain on screen; Comedy; Dramatic twists and turns; Suspense; and Family Animation. Aiming to engage the general public as well as film lovers, FDA will publish a free visitors' guide to accompany the exhibition, incorporating a competition to win cinema tickets and interactive links to all the film trailers.
Among the leading directors whose latest film campaigns are showcased in the exhibition are Sofia Coppola, Ron Howard, Neil Jordan, Baz Luhrmann, Guillermo del Toro, Edgar Wright, and dozens of others.
Lord Puttnam of Queensgate CBE, FDA President, said: "Film poster designers do far more than design. From the lettering and logos used in titles to the careful arrangement of photography, illustrations or symbols, they understand how to make the various elements work as a coherent whole, to motivate a broad audience to engage with the new release. Films only come to life when they are experienced by the audiences for whom they were intended, and this exhibition shows that the dynamic arts of design and photography are alive and kicking in today's vibrant, digital world of film."
Louise Garczewska, Director, Getty Images Gallery, said: "We are hugely excited to be working with FDA on 'State of the Art Cinema'. Here at Getty Images Gallery we exhibit a rich collection of imagery from movie history, and we are delighted to be engaging with the cinematic present. These artworks contain the very best of what we look for in our photographs – energy, wit and compositional verve."